11 June 2026 – YPC International College welcomed representatives from Meritto for a knowledge-sharing session on digital solutions designed to strengthen student recruitment, admission management, lead management, and prospective student engagement. The session introduced technologies that can help higher education institutions centralise admission processes, improve operational efficiency, and support data-driven enrolment strategies.
During the session, the Meritto team demonstrated its integrated enrolment platform, which adopts a “plug-and-play” approach to managing student journey from initial enquiry through enrolment. The presentation showcased key features including lead management, admissions automation, application tracking, communication tools, analytics dashboards, and AI- powered lead classification that categorises prospective students from cold leads to hot leads. These capabilities enable higher education institutions to respond more efficiently to enquiries, improve admissions workflows, and enhance engagement with prospective students throughout the enrolment process.
The discussion also explored how digital transformation in higher education supports institutions in making data-driven decisions, improving marketing performance, and strengthening student recruitment strategies. Meritto shared example of how educational institutions use technology to centralise admission management, automate routine processes, monitor recruitment performance, and create more personalised engagement with prospective students.
The session provided YPC International College with practical insights into how digital tools can improve admissions efficiency, lead management, student recruitment, and prospective student engagement. These insights support the college’s ongoing efforts to explore technology-driven solutions that strengthen institutional growth while delivering a more seamless admissions experience for future students.
YPC International College extends its appreciation to the Meritto team, for sharing their expertise and valuable industry insights. The college looks forward to future opportunities for collaboration and knowledge exchange that support innovation in higher education and student recruitment.
Discover how YPC International College combines academic excellence with innovation to provide a future-ready learning experience. Explore our programmes, connect with our admissions team, or contact our international Office to learn more about studying at YPC International College.
For enquiries:
Whatsapp: wa.me/60126373799
Email: enquiry@ypccollege.edu.my
International Office: internationaloffice@ypccollege.edu.my
